First of all, Happy Star Wars Day to everybody out there, and May the Fourth be with you.
Having said that, I’ve been wondering for a while what value has the Star Wars franchise brought to Disney (NYSE: DIS) since it was purchased in 2012. Off the bat one would argue that the purchases of Star Wars and Marvel were brilliant moves by Disney from a business strategy perspective, although many Star Wars fans doubted the “purity” of the movies to come, and were worried that the quality would decrease, and movies would be commercialized (even more than by George Lucas, if that is even remotely possible).
Embed from Getty ImagesAfter Episode VII was released last December, the stock tanked 25%. Of course, most of that was driven by a whole market contraction during the first couple of months of 2016; however, the S&P 500 dropped 11%, and the Dow Industrials 11.5% during the same period. So Disney under-performed the two major indices by nearly 15% on the months following the release of the seventh installment of Star Wars. Why? Continue reading